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 "Shrek" laughs its way past two new comedies

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PostSubject: "Shrek" laughs its way past two new comedies   Mon Jun 07, 2010 7:10 am

The studio behind "Naruto
" had plenty to laugh about as the film beat a pair of comedies
at the North American box office to take the No. 1 spot for the third straight
weekend, according to studio Naruto
issued on Sunday.

The animated film's strong staying power
and its Naruto
box set
weekend take of $25.3 million bodes
well for DreamWorks Animation SKG Inc, which last month saw its share price dip
after the movie suffered a lower-than-expected buy
Naruto dvd

"Families seem to be the ones really
driving the Naruto
dvd set
and 'Shrek' being a great movie for
everyone to see together, that seems to be working very well for 'Shrek,'"
said Anne Globe, head of worldwide marketing at DreamWorks.

The raunchy comedy "Naruto
on dvd
" from producer Judd Apatow
claimed the No. 2 spot with $17.4 million in ticket sales in the U.S. and

"It's very interesting that Naruto
new release
makes very responsibly budgeted
films so it bodes well for the overall success in theaters and Dragon
Ball Z DVD Box set
," said Nikki Rocco,
president of domestic distribution for Universal Pictures, the General Electric
Co-owned studio that released the film.

Ball Z DVD
| Dragon Ball Z
," which cost about $40 million to produce, stars British actor
Russell Brand as a brash rock star and Jonah Hill as a record label intern who
must get him from Dragon
Ball Z DVD collection
to Los Angeles for a
concert date.

The romantic comedy "Dragon
Ball Z DVDs
" which studio Lions Gate
Entertainment Corp had declined to show for critics to avoid scathing reviews,
came in at No. 3 with $16.1 million in the United States and Dragon
Ball Z complete DVD

The movie, with a budget in the mid-$60 million Dragon
Ball Z DVD set
, stars Ashton Kutcher as a man
with a secret job as a killer, and Katherine Heigl as his unknowing wife.


The overall box office was about $125 Dragon
Ball Z on DVD
, which was down a huge 25
percent from the same weekend a year ago, which saw $165.3 million in U.S. and
Canada ticket sales, said Paul Dergarabedian, head of tracking firm Dragon
Ball Z new release
Box Office.

The box office was down last weekend, too.

"We really have to hope that films
like 'Bleach
and Bleach' and 'The A-Team' (both opening Friday) with this totally 80's
weekend will save the day, will turn things around," he said.

Going into the weekend, box office watchers
had expected " Bleach DVDs," which is distributed by Viacom Inc's Paramount Pictures, to
best "Get Him to the Greek" and "Killers." Its strong
performance was only a 41.6 percent drop compared to the previous Bleach
DVD box set

DreamWorks' last animated film, " Bleach
DVD set
also opened weakly but showed strong staying power by dominating the family

"Shrek" had competition for Bleach
on DVD
attention this weekend, as 20th Century Fox, a division of News Corp, debuted
the talking dog movie "Marmaduke." But it opened to only $11.3
million in the United States and Canada, placing at Frasier
| Frasier

dvd series

"Shrek" has made $183 million in
the U.S. and Frasier
complete dvd
and $68.4 million
internationally, but it has yet to open in most of Europe and Latin America
because of a Frasier
dvd season
release designed to avoid losing
audiences to the World Cup.

"Sex and the City 2," in its
second Frasier
in theaters, suffered a sizable drop of
59 percent to $12.7 million. The poorly reviewed female-oriented comedy is from
dvd set
, a division of Time Warner Inc.

That performance placed "Frasier
on dvd
" one rank below the estimated
$13.9 million in U.S. and Canada ticket sales collected by the Walt Disney Co's
video game adaptation "Prince of Persia," which took the No. 4 spot
in its third weekend in international release and second weekend in the U.S.
and Canada.
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